AliExpress is running its longest UK promotional season yet. Its 11.11 sale, Black Friday and Cyber Monday now form a single event from 1st November to 3rd December.
The 11.11 sale runs until 18th November. The Black Friday and Cyber Monday phase then takes over from 19th November. Platform coupons give up to 20% off on top of sale prices throughout.
Tech and consumer electronics lead the campaign. AliExpress says cross-border sales of AI-powered electronics and gadgets doubled year on year between January and July, with processors, mini PCs and smart home devices among its best sellers.
Alongside the discounting, the marketplace is pushing faster delivery. More of its range now ships from UK warehouses through its Local+ programme, and those items typically arrive in one to three days. Cross-border parcels take seven to ten days.
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Selected products also carry a Best Price Guarantee label. If a shopper finds the same item cheaper on Amazon, eBay, Temu or Shein within seven days of buying, AliExpress refunds the difference, subject to terms.
The Brand+ channel turns one in the UK this month and carries more than 2,000 brands, including Xiaomi and Anker. AliExpress says it has a 65% repeat purchase rate and makes up a growing share of UK sales.
Finch Li, general manager of AliExpress UK, called British shoppers “among the most discerning in the world”.
The event finishes on 3rd December, three days after Cyber Monday.
